A person enters Avalon, a clothing store with mannequins and racks inside, located at 20-22 E. Broughton.

Avalon Exchange Savannah

Based in: Savannah

Topics: Brand Awareness, Instagram

This social strategy campaign was created and executed with the goal of expanding brand awareness for Avalon Exchange Savannah. Throughout the month-long campaign, our team planned, created and launched multiple pieces of content via Instagram to help build consumer insights and improve Avalon Exchange Savannah’s social presence and feed aesthetic on Instagram.

The Challenge

Expand Brand Awareness, Build Customer Insights and Improve Feed Aesthetic

The Strategy

According to research by the resale app Mercari, Millennial and Gen Z shoppers are buying secondhand items 250% faster than other age groups. 40% of shoppers who buy used clothes are under the age of 35, according to online thrift retailer thredUP

Created to grow brand awareness for Avalon Exchange that capitalized off of their current online audience, while improving their overall feed aesthetic with the goal of driving more traffic through social media pages to further increase in-store attendance and sales.

White Avalon Exchange text in cursive and block letters over a starry night sky background.

Text quote about thrift shopping by Macklemore on a textured background with a small spaceship illustration in the bottom right corner.

The Solution

Curate a variety of content and aesthetics for in feed posts that align with the brand
Implement stories more frequently to directly target leads to drive in-store traffic
Interact with current followers more (via story features, polls, tags)
Prioritize reel content for the brand, as this is the best way to position them from their current competitors