Purple Carrot

Based in: Boston, Massachusetts

Topics: Market Share Value, Facebook, YouTube, Instagram, Spotify

Based on research and strategy the goal for these campaigns aims to increase Purple Carrot’s market share value. Through market research, audience analysis and brand development a strategy is formed and content is launched on Facebook, YouTube, Instagram, Spotify and Pinterest. The two campaigns “Planting Seeds For Change” and “Pasture to Palate” target those who are looking for plant-based convenience and education on plant-based eating.

The Challenge

Increase Purple Carrot’s Market Share Value in the Meal-Kit Delivery Service Industry

The Strategy

For almost 10 years, Purple Carrot has been serving customers in the meal kit delivery service industry with plant-based meal kits, prepared meals and other healthy vegan foods. Purple Carrot has made achievements including successful affiliate partnerships, eco-friendly efforts, and driving consumers to a convenient healthy lifestyle. We have also launched marketing campaigns that have touched on health goals, eco-friendliness, and locally sourced ingredients. With the launch of Planting Seeds for Change, they hope to grow their market share by encouraging consumers to make a change in their daily lives.

The Solution

The objective of this campaign is to increase Purple Carrot’s market share value by encouraging consumers to choose Purple Carrot. By choosing Purple Carrot the consumer wants to make a change and Purple Carrot will help support them as not only a plant-based meal-kit but as a supportive entity that encourages an easy and convenient way for people to meet their health goals.

The Results

The objective of this campaign is to increase Purple Carrot’s market share value by encouraging consumers to choose Purple Carrot. By choosing Purple Carrot the consumer wants to make a change and Purple Carrot will help support them as not only a plant-based meal-kit but as a supportive entity that encourages an easy and convenient way for people to meet their health goals.