The PutAway
Based in: Millersville, Maryland
Topics: Brand Awareness, Instagram, Facebook, Pinterest, LinkedIn
Our goal was to expand brand awareness and increase new memberships and registrations for The PutAway. We created a social media campaign to showcase brand authenticity and create customer leads. We developed content, curated a social media campaign and launched on four platforms: Facebook, Instagram, Pinterest and LinkedIn over the next month.
The Challenge
Expand Brand Awareness, Increasing New Memberships and New Registrations
The Strategy
We aimed to see the following results from both followers and non-followers on our social media platforms within our one-year campaign:
Impressions growth by 30%
Reach growth by 20%
Number of online reviews increases 5%
Number of UGC/story reposts increases by 10%
Membership growth by 5%
Registration growth by 10%.
The Solution
Developed a content strategy and content calendar to assist with the goals of our social campaign.
The Results
In less than a year, we achieved over 350,000 content impressions and reached over 80,000 people, steadily growing our social media following each month, reaching monetization on Facebook and building a strong foundational community on our other social media platforms.
Memberships grew by around 7% every quarter, growing over 25% in the first year
Registrations grew by 33% in the first 6 months
It's time your online presence matches everything you've built.
Ready to start seeing real results online?
Let Eikenberg Social help you with a tailored content strategy plan today.
