Freestate Electric
Based in: Laurel, Maryland
Topics: Increase Qualified Candidates, LinkedIn, Facebook, Instagram
We developed a full social media campaign that highlights Freestate’s company culture, career growth opportunities, and employee success stories. This campaign positions Freestate as an employer of choice within the electrical industry while fostering pride and connection among current employees. Social media content was curated and launched across LinkedIn, Instagram, and Facebook to reach both prospective contractors and internal team members.
The Challenge
Increase Qualified Candidates, Improve Employee Engagement, Strengthen Retention Rates.
The Strategy
We aim to achieve measurable growth for all three goals, including a primary goal of increasing our engagement on LinkedIn, Instagram, and Facebook by 15% in the first six months.
Additionally, a 10% increase in LinkedIn followers in the first six months, and a 20% increase in traffic to the “careers” or “work with us” pages on our website from social media links in the first six months.
The Solution
Increase engagement on all platforms by 15%.
Grow LinkedIn connections/followers by 10%, specifically from industry professionals and trade workers.
Increase traffic to the “Careers” or “Work With Us” page by 20%
Launch and/or promote an employee referral initiative.
The Results
Results: (After 3 Months)
Over 60,000 content impressions on three different platforms.
Grew LinkedIn Industry connections/followers by 29.6%
Employee Interactions with Company Posts increased by 14.4%
Traffic to the “Careers” page increased by 29.7%
Launched the employee referral initiative; received 5 referrals within the first three months.
It's time your online presence matches everything you've built.
Ready to start seeing real results online?
Let Eikenberg Social help you with a tailored content strategy plan today.
